Cutting through the noise and opening eyes. The whole truth about cashback reviews and, in general, online reviews).

If you landed on this page, you probably searched something like: Zozi reviews or cashback Zozi reviews, meaning you were looking for feedback on the cashback service Zozi.ru for your own evaluation. Below, we’ll explain where to look and why.

So, where should you rely on reviews for products and services:

1. Many companies not only order positive reviews about themselves but also negative ones about competitors. And when the competitor is better, there’s not much else they can do. Fake clients can easily bypass any protection on simple websites. You can often spot such articles, blogs, and reviews by their "word vomit" style filled with SEO tags like: "Zozi cashback service reviews", "Zozi is a scam" or "Cashback scam, fraud, rip-off". Honestly, we’re doing the same thing here: adding these keywords so that this page shows up in search instead of fake or paid ones.

2. Telling fake blogs and reviews apart from real ones is hard, even for big companies. So only trust the most reputable platforms — and there are just three:

Currently, it's almost impossible to manipulate these platforms, whether positively or negatively. Suspicious reviews are filtered out using very strong tools, for example:

1. Reviews from accounts that post too often are deleted.

2. Reviews from users who spent too little time in the app or service are removed (these platforms can track it).

3. There are blacklists.

4. Machine learning (also called AI, although that term is a bit generous).

5. Simple “SPAM” buttons that let any user report suspicious reviews.

6. And finally, these companies are nearly impossible to bribe — their review systems are among the most trustworthy.